Getting your Sales Strategy Right

 A practical DESIGN THINKING workshop for Sales and Marketing Teams

with integrated LEGO® SERIOUS PLAY® learning points


September 25th 2024 (WED) 2024, SOFIA

A Focus1 Event. 

Join us and discover how to get your sales strategy right and grow your business. 

Why attend?


Sales is what drives business forward. 

Getting your Sales Strategy Right includes getting two things right. 

First, understanding that Strategy is a set of choices of what to do and what not to do; and second,  understanding the deep desires of your customers. 

While your marketing experts can inform you of the deep desires of your customers, the question that remains unanswered is how do you, based on their input, make the right choices to get the sales strategy right. 

Join this workshop and discover how to get your sales strategy right and grow your business.

Who should attend?

Ideal case: 

If you are a Business Owner, Sales Manager and/or Sales Professional, you will greatly benefit from attending together with your Marketing Manager/Expert. 

Second-best case:  

Attend alone and engage with your Marketing Manager / Expert later.  


Getting your Sales Strategy Right

 A practical DESIGN THINKING workshop for Sales and Marketing Teams

with integrated LEGO® SERIOUS PLAY® learning points  

Biliana Vassileva and Dimitar Stoev

Delivered by: Biliana Vassileva


Biliana Vassileva is an innovation coach, consultant, and lecturer living and working in Geneva, Switzerland.  She is on a mission to turn tools and mindsets for responsible & technologically driven innovation into daily practices. Biliana designs and hosts virtual and in-person innovation training and courses, empowering leaders of all ages to turn their creativity into legacy. Biliana works with entrepreneurs, startup incubators, accelerators, universities, international NGOs, the United Nations, and corporates. Innovating with Biliana provides stretch experiences, continuous inspiration, and high-quality solutions.

Biliana holds an Executive and Organisational Coaching certificate from Columbia University in the city of New York, a Master's degrees in Leadership Innovation and Change from York St. John’s U.K., and a Sociology from St. St. Kliment Ohridski University Sofia. Biliana is a Teaching Lead at IDEO U, an adjunct professor at the Geneva Business School & the Heilbronn University of Applied Science.She is a Top Creativity and Innovation Voice on LinkedIn.

Delivered by: Dimitar Stoev

Dimitar Stoev is a firm believer that the elegant, democratic, and transformative power of LEGO® SERIOUS PLAY® unlocks and maximizes the full potential of teams (and like-minded groups of people) quickly, effectively, and deeply. His journey with LEGO® SERIOUS PLAY® started in 2018, when he attended the first facilitator certification training, organized in Sofia in partnership with The Association of Master Trainers in the LSP Method. He has facilitated tens of LSP workshops on different topics.

Dimitar has 18+ years’ experience in sales, international business development and general management. Dimitar holds BA in Political Science and Philosophy from AUBG and is certified PMP, PSM I, PRINCE2 Practitioner. Working languages: Bulgarian, English, German. 

In his spare time, he loves to spend time with his family somewhere in the open nature, renovate his 100-year-old house, and read books on paper. He enjoys steaming hot espresso in the morning and cold beer in the evening.



1. Intro & Welcome - 30 min (09:30 - 10:00)

2. Current State of your Sales Strategy - LSP 1:15 min

Short break (11:15-11:30)

3. Design Thinking Part 1 - What is Design Thinking ( intro, magic & application (engage buys to discover the ask; come up with ideas, try them, change) - 1:15 h (11:30 - 12:45)

Lunch 12:45 - 13:45

4. Design Thinking Part 2 - Applying Design Thinking to Get Your Sales Strategy Right - 1:30 h (13:45 - 14:45)

Short break: 14:45 - 15:00

4. Client compelling state of (future) sales strategy  - 1:30 (15:00 - 16:30)

5. Next Steps, Q&A & Closure - 30 min (16:30 - 17:00)

Book your seat now

Standard ticket

349 EUR w/o VAT. 

Early Bird

299 EUR w/o VAT for registration until September 2nd 2024. 

Early Bird for 2

539 EUR w/o VAT. 

Early Bird for 3

719 EUR w/o VAT. 

Become an event partner

Interested to support this event? Please contact us. 

Prerequisites for attending:

Experience and strong interest in sales, curiosity, and desire to learn by doing.


A Focus1 Event. What makes us different?

This hands-on workshop will equip you and your team with the knowledge and skills to harness the Practical Applications & Enhancements of AI, addressing technical topics and key concepts like LangChain, Hugging Face, OpenAI, Embeddings, Vector Databases, RAG, deploying scalable AI apps with Azure Containers.


Trainings ONE by Learn Valley Ltd. All rights reserved 2017 - 2023 ©. Professional training services. Fast, competent and reliable. M: +359 889 895 559. E: [email protected]

Sofia. Bucharest. Budapest. Mannheim. Munich. Poznan. Riga. Valencia.