Getting your Sales Strategy Right
A practical DESIGN THINKING workshop for Sales and Marketing Teams
with integrated LEGO® SERIOUS PLAY® learning points
September 2026, SOFIA
Interpred, WTC, Sofia.
A Focus1 Event.
Join us and discover how to get your sales strategy right and grow your business.
Why attend?
Sales is what drives business forward.
Getting your Sales Strategy Right includes getting two things right.
First, understanding that Strategy is a set of choices of what to do and what not to do; and second, understanding the deep desires of your customers.
While your marketing experts can inform you of the deep desires of your customers, the question that remains unanswered is how do you, based on their input, make the right choices to get the sales strategy right.
Join this workshop and discover how to get your sales strategy right and grow your business.
Who should attend?
Ideal case:
If you are a Business Owner, Sales Manager and/or Sales Professional, you will greatly benefit from attending together with your Marketing Manager/Expert.
Second-best case:
Attend alone and engage with your Marketing Manager / Expert later.
Getting your Sales Strategy Right
A practical DESIGN THINKING workshop for Sales and Marketing Teams
with integrated LEGO® SERIOUS PLAY® learning points
with
Biliana Vassileva and Dimitar Stoev
Delivered by: Biliana Vassileva
Biliana Vassileva is an innovation coach, consultant, and lecturer living and working in Geneva, Switzerland. She is on a mission to turn tools and mindsets for responsible & technologically driven innovation into daily practices. Biliana designs and hosts virtual and in-person innovation training and courses, empowering leaders of all ages to turn their creativity into legacy. Biliana works with entrepreneurs, startup incubators, accelerators, universities, international NGOs, the United Nations, and corporates. Innovating with Biliana provides stretch experiences, continuous inspiration, and high-quality solutions.
Biliana holds an Executive and Organisational Coaching certificate from Columbia University in the city of New York, a Master's degrees in Leadership Innovation and Change from York St. John’s U.K., and a Sociology from St. St. Kliment Ohridski University Sofia. Biliana is a Teaching Lead at IDEO U, an adjunct professor at the Geneva Business School & the Heilbronn University of Applied Science.She is a Top Creativity and Innovation Voice on LinkedIn.
Agenda:
1. Intro & Welcome - 30 min (09:30 - 10:00)
2. Current State of your Sales Strategy - LSP 1:15 min
Short break (11:15-11:30)
3. Design Thinking Part 1 - What is Design Thinking ( intro, magic & application (engage buys to discover the ask; come up with ideas, try them, change) - 1:15 h (11:30 - 12:45)
Lunch 12:45 - 13:45
4. Design Thinking Part 2 - Applying Design Thinking to Get Your Sales Strategy Right - 1:30 h (13:45 - 14:45)
Short break: 14:45 - 15:00
4. Client compelling state of (future) sales strategy - 1:30 (15:00 - 16:30)
5. Next Steps, Q&A & Closure - 30 min (16:30 - 17:00)
Book your seat now
Standard ticket
349 EUR w/o VAT.
Early Bird
299 EUR w/o VAT.
Early Bird for 2
539 EUR w/o VAT.
Become an event partner
Interested to support this event? Please contact us.
Prerequisites for attending:
Experience and strong interest in sales, curiosity, and desire to learn by doing.
A Focus1 Event. What makes us different?
The Focus1 Event Series are our original one-day training + networking events. Designed to foster collaboration and the exchange of ideas. Focus1 events combine classical learning with facilitated networking. The result is an intense, one-day session on a specific professional topic, which will delight introverts and extroverts alike. If you are interested to learn more, please do not hesitate to contact Dimitar Stoev: +359 889 895 559.
