Foundation Training for Facilitators in the LEGO® SERIOUS PLAY® Method
SOFIA, 20 - 23.04.2026
Delivered by Michel Cloosterman, Master Trainer,
4-days intensive
LEGO® SERIOUS PLAY® Facilitator Training with Master Trainer, Michel Cloosterman
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Read why companies like Hewlett Packard Enterprise and IBM chose the LEGO® SERIOUS PLAY® method and the intensive, 4-day training and certification program offered by the Association of Master Trainers
Discover how LEGO® Serious Play® workshops have become an integral part of the professional development portfolio at HPE Sofia
I earned my LEGO® Serious Play® Certification with Bricks and Business in March 2024, together with two other facilitators from HPE. It has been one of the best investments I’ve made—both in my professional development as a facilitator and in my personal growth.
The certification training is rich in depth and thoughtfully designed. It combines solid theoretical grounding in LSP with diverse, hands-on activities that allow you to experience the process from both perspectives: participant and facilitator. This dual lens is incredibly valuable, as it mirrors the way your thinking naturally works in real workshops.
Michel brings impressive knowledge and experience, and his stories from real customer engagements—the successes, challenges, and learning moments—add tremendous value and authenticity to the training.
Today, LSP workshops are an integral part of our professional development portfolio at HPE Sofia, and their impact is clearly recognized by both team members and leadership. The beauty of LEGO® Serious Play® is that it consistently creates aha moments—not only for participants, but for facilitators as well.
Nikoleta Doumanova, HPE, Accredited Trainer and Facilitator
Discover how LEGO® Serious Play® has become a natural part of how Andrey works with clients and at IBM.
I completed one of my LEGO® Serious Play® certifications with Bricks and Business BV, guided by Michel Cloosterman and it has been a genuinely rewarding experience - both professionally and personally.
What stood out to me was how well the training blends theory with practice. I didn’t just learn about the LEGO® Serious Play® methodology - I experienced it. Moving back and forth between the roles of participant and facilitator helped me understand not only how the method works, but why it works and how to apply it in different real-life scenarios. Designing a workshop became much easier for me after this training and the workshops themselves became more impactful for the participants.
Michel is an exceptional trainer. He showed us some very effective facilitation techniques, which I started applying during my own workshops. He is extremely knowledgeable, but what actually makes the training special is the way he shares real stories from his work with clients. Hearing about real challenges, successes and learning moments added a level of authenticity that made the methodology feel practical, natural and applicable.
LEGO® Serious Play® has become a natural part of how I work with my clients and at IBM. I find the methodology to be very effective in coaching, leadership and personal development, team alignment, strategizing sessions, transformation activities and projects as well as team-building events. I’ve seen firsthand how it helps people open up, think differently and engage more deeply. The methodology “gives your brain a hand” and by doing so, it creates insightful moments - not just for participants, but for me as a facilitator as well.
Andrey Mitrev, IBM, Head of Z Ecosystem and Client Skills Leader
Why 4-day Foundation Training Program?
Master all aspects of the method
Our Foundation Training Program to become a certified facilitator of the method gives you the full and complete training necessary for you to master all aspects of the method and successfully implement the method. There is no additional training or certification required beyond this program.
The training is a 4 – day program, which teaches the participants the Core Process, the Application Techniques, and the supporting theories. Participants are also given an opportunity to design customized workshop using the method. Upon completion of the Foundation Training, the facilitator can design and facilitate workshops with the LEGO® SERIOUS PLAY® method. The 4 – day training program is both hands-on and minds-on, delivered in a fun and intense “leaning-in” atmosphere. Our approach is for the participants to experience first, and then reflect on that experience.
Aimed at people with strong interest in facilitation
The facilitator training program is aimed at people with a strong interest in facilitation. Prior experience with facilitation is not a prerequisite. The program is appropriate for facilitators, team/project leaders, trainers, educators, learning and development specialists, consultants, coaches, educators, researchers as well as in-house trainers. As part of the training, participants receive the comprehensive facilitator manual and supplementary documentation. Ongoing support will also be provided subsequent to your training to ensure that you achieve success in designing and delivering workshops for end users and clients.
Why LEGO® SERIOUS PLAY®?
It is about change
Are you the change agent that makes the difference? Then you might consider adding the LEGO SERIOUS PLAY method to your skill set. This innovative method is designed to enhance innovation and business performance. The method is used in a wide range variety of organizational contexts, from demanding organizational processes and challenges to teams and personal or leadership
development.
The LEGO SERIOUS PLAY method was
developed at LEGO® in collaboration
with leading researchers in strategy and
organizational behavior, merging the best of
these two worlds.
It is based on research
One of the most important research findings
that underpins the LEGO SERIOUS PLAY method and approach is ‘hands-on/minds on’ learning, producing a deeper and more meaningful understanding of the world and its possibilities.
This ‘school of thought’ is to a large degree
developed by Seymour Papert. Other contributors to the research on ‘serious
play’, learning and development are Mihaly
Csikszentmihalyi and Lev Vygotski. The method draws on research from business, organizational development, psychology and
learning fields.
It is about positive outcomes
The LEGO SERIOUS PLAY method is a
facilitated meeting, communication and
problem-solving process in which participants
are led through a series of questions, probing
deeper and deeper into the subject.
LEGO SERIOUS PLAY has been used in education, business, design, marketing,
communications, and many other fields showing positive outcomes for organisations and individuals.
LEGO SERIOUS PLAY is about solving
complex issues building 3-D models with
LEGO bricks. The metaphor and storytelling
derived from the models serve as the spark to
ignite collective discussion, idea sharing and
problem-solving.
Price
Standard
EUR 2,850 w/o VAT.
Early Bird*
EUR 2,350 w/o VAT.
*Valid for payment until March 20th 2026.
The Training Program
Developed by the Association of Master Trainers
The facilitator certification program we offer is the one developed by the Association of Master Trainers, the founders, and developers of the method. The 4-day training program is aimed at people already experienced in facilitating and/or coaching. It is ideal for professional consultants and facilitators, company trainers, In-house learning and development specialists, educators, HR staff, team leaders.
In Bulgaria, the certification program is delivered in association with Bricks and Business (https://www.bricksandbusiness.com/), partner of the Association of Master Trainers in the LEGO® SERIOUS PLAY® method (https://seriousplay.training/).
Training objectives
1. To experience and learn the LEGO SERIOUS PLAY methodology
and the standard applications Real-Time Strategy for the Team
and Real-Time Strategy for the Enterprise.
2. To experience and learn the theories underpinning the
methodology.
3. To embed the knowledge needed to effectively develop and facilitate workshops using the LEGO SERIOUS PLAY methodology.
4. To practice designing customized applications of the LEGO SERIOUS PLAY methodology.
What is included?
Our training program includes the full 4-day training sessions including all the seven LEGO SERIOUS PLAY techniques.
The training program includes: lunch, soft drinks, and a dinner on training day three.
The training program is delivered in Sofia, Bulgaria. Costs of travel and/or accommodation for participants are not included in the training program price.
Program Certificate
Our Foundation Training Program to become a certified facilitator of the method gives you the full and complete training necessary for you to master all aspects of the method and successfully implement the method. There is no additional training or certification required beyond this program.
LEGO® SERIOUS PLAY® Facilitator Training with Master Trainer, Michel Cloosterman
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Michel Cloosterman is now more than 11 years an international trainer and facilitator of the LEGO® SERIOUS PLAY® method. Before that he worked over 10 years as an HR Leader, lecturer, business developer and recently started a publishing business. Michel works as a business coach, focusing on innovation and developing people in their companies.
He loves initiating new positive ways of looking at issues to be solved. His goal is to let people come up with new, effective solutions. Through his company, Bricks and Business Michel encourages people and business to create appreciated solutions on the path forward. The values that guide the services of Bricks and Business are commitment, reliability and a smooth, business way of dealing with each other.
What our alumni say about the Foundation Training for Facilitators
Daniela Mihaleva, Leadership Capabilities Developer, Business Coach, Mentor Coach, PCC, ECPC
“Why to attend to the LEGO® SERIOUS PLAY® – Foundation Training Program for Facilitators in Sofia? – my top reasons:
- An experienced trainer who is going to invite you to trust your hands 😊 to explore new possibilities and grow;
- Very well-structured learning process;
- A powerful method which will help you to lead your organization via empowerment (if you are leader) or/ and to coach your clients in times of transformation, identity exploration, strategies design and many more …;
- Extend your network with passionate professionals from various countries and backgrounds who will be able to support you in your new practice.
Thank you, Learn Valley, for making it happen again in Sofia! Look forward to meeting all the new LEGO® SERIOUS PLAY® facilitators there in 2020!”
Daniela Piryova, Talent Optimization Consultant - The Predictive Index® (PI), Associate of RPX2, LEGO® SERIOUS PLAY® Cert. Facilitator, Certified Business Coach
“As an Organizational Consultant and Business Coach, the LEGO® Serious Play® method provides me with a powerful tool which I use to support my clients to achieve results quickly, creatively and efficiently and to unlock the collective potential and intelligence of the team.
I wholeheartedly recommend the LEGO® Serious Play® Facilitator Certification course with Michel Cloosterman, which is organized annually in Sofia by Learn Valley. The course is very well-structured, the learning process is very intense and extremely practical, mastering the required knowledge and new skill in the course of 4 days, following the program of the Association of Master Trainers - the founders and developers of the method.
Becoming part of the global LSP® community and having the possibility to exchange ideas and insights with my fellow facilitators is a most valuable and enriching personal and professional experience as well.”
Mitko Marinov, Organizational consultant, psychologist. Experience as a mediator since 1994. Conducts family and business mediation sessions and facilitates multilateral negotiations.
“Regarding my participation in the LEGO® SERIOUS PLAY® – Foundation Training Program for Facilitators training in April 2019 - the main profit for me was the opportunity to touch and experience one new and powerful methodology such as LEGO® SERIOUS PLAY® . Now I am more confident to meet the larger variety of my clients training needs, including Skills building, Identity, as well as Strategic planning topics.”
Konstantin Kunev, Assoc CIPD, Training Delivery Manager
“I participated in the first ever certification training for facilitators here in Sofia, organized by Dimitar Stoev and Learn Valley. The organization was so hassle-free, we had all the time in the world to learn and our facilitator - Michel Cloosterman was the most amazing, humble and helpful man, you could meet. LSP is a great opportunity to introduce innovative solutions to learning and culture in Bulgaria, so I highly recommend enrolling!”
Kapka Stoykova, Change and Intercultural Collaboration / Talent recruitment, development, and outplacement
“I completed the Lego Serious Play facilitator’s course with Learn Valley in March 2018. I would strongly recommend this course for experienced trainers who want to improve their skills and progress their career in training. Lego Serious Play facilitator’s skills are crucial for any big organization and consulting company to be successful.
The course was excellent! It was very challenging, exciting and worked really well. I loved the intercultural group dynamics. The trainer, Michel Cloosterman, is a very knowledgeable professional. It was really easy to listen to and learn from. The important learning points I took from this training are the techniques and approaches to use in my work for the future. After the course, I was able to apply them with confidence.
Learn Valley and Dimitar Stoev are a partner with expertise in making training courses effective.”
Belkis Kazmirci, MA, MCC Executive Coach MCC, Certified LEGO® SERIOUS PLAY® Facilitator
"Great training and methodology delivered by an experienced master trainer. LEGO SERIOUS PLAY (LSP) facilitation is creative, reflective and a lot of fun. Thanks Learn Valley!”